UX/UI designer with a background in branding and digital design, focused on creating intuitive and visually clear digital experiences. Experienced in mapping user journeys, designing customer interaction flows, and structuring product information for better usability. Built conversational bot experiences, digital catalogue systems, and web design improvements to enhance product discovery. Skilled in Figma and Adobe Creative Suite with a strong foundation in visual systems and interface design.
CORE SKILLS
UX Research & Strategy
User flows | Information architecture | User personas | Journey mapping | Usability testing
Interaction & Visual Design
Wireframing | Prototyping (low & high fidelity) | Responsive design | Design systems | Component libraries
Tools & Tech
Figma | Adobe Creative Suite (Illustrator, Photoshop, InDesign) | BIK | AI content tools
Collaboration
Developer handoff | Cross-functional teamwork | Stakeholder communication | Agile workflows
PROFESSIONAL EXPERIENCE
- Owned end-to-end UX design for the brand's digital product touchpoints spanning web, marketing, and retail.
- Redesigned digital catalogue navigation architecture using structured IA principles across 40+ SKUs.
- Designed conversational fragrance discovery flows using BIK bots.
- Built scalable visual design systems across web, email, and social channels.
- Integrated CRM and marketing automation workflows.
- Experimented with AI-driven content generation for marketing campaigns.
- Collaborated cross-functionally with marketing and operations teams.
- Designed social media creatives and digital assets.
- Developed branding systems and visual identity assets.
- Collaborated with marketing teams on campaigns.
- Managed creatives for multiple client accounts.
- Designed packaging and branding systems for cosmetic brands.
- Contributed to campaign creative direction.
- Designed website creatives and social media visuals to support online sales.
- Built visual assets to improve product presentation and branding consistency.
- Collaborated with marketing teams to deliver campaign creatives and digital content.
CERTIFICATIONS
- UI/UX Design Certification – Interaction Design Foundation
- UI/UX Certification – Udemy
EDUCATION
- Runner up for Pepper Awards for the Best Brand Identity
Certifications
