OBJECTIVE
Design a mobile-first product catalogue that acts as a learning and sales support tool, enabling staff to:
- Understand perfumes quickly
- Recall key information during sales
- Deliver structured pitches
- Navigate products intuitively
WHAT IS MYOP?
Make Your Own Perfume (MYOP) is a retail fragrance brand that offers customers a personalized perfume experience across multiple stores.
The brand focuses on helping customers discover, explore, and choose perfumes based on their preferences, rather than simply purchasing ready-made fragrances.
MYOP’s product range is divided into two key segments:
- Signature Collection – Everyday, accessible fragrances designed for a wide audience
- Luxury Collection – Premium, high-end perfumes with more complex scent profiles
Across both segments, perfumes are further categorized into groups like Fresh, Floral, Woody, and Oriental, making it easier to explore different scent families.
UNDERSTANDING OUR USERS
Ram
GOALS
- Learn perfumes quickly
- Avoid mistakes in front of customers
- Build confidence while selling
FRUSTRATIONS
Too many perfumes to remember. Forgets notes and pitch. Nervous during customer interaction.
NEEDS
Simple explanations, structured learning, and a quick recall system.
"I just want to learn quickly without feeling overwhelmed in front of customers."
Ajay
GOALS
- Sell faster and accurate recommendations
- Upsell premium perfumes
FRUSTRATIONS
Hard to remember all SKUs. No quick reference during rush hours. Training juniors takes too much time.
NEEDS
Fast navigation, quick comparisons, and an instant pitch reference.
"I need tools that speed up my flow, I don't have time to mentor during rush hours."
Punnya
GOALS
- Understand perfume profiles to create campaigns
- Communicate product benefits clearly
- Align messaging with sales teams
FRUSTRATIONS
No direct exposure to products. Relies on second-hand info. Hard to grasp fragrance differences without structured data.
NEEDS
Clear and structured product information, standardized descriptions, and a reliable source of truth.
"I need to understand the product clearly so I can communicate it right, even without being on the floor."
PROBLEM DEFINITION
Context: MYOP operates multiple retail stores where sales staff must quickly learn and confidently sell a wide range of perfumes.
Problem: New and existing sales staff struggle to:
- Remember fragrance notes and categories
- Deliver consistent sales pitches
- Understand differences between similar perfumes
- Recall key selling points under pressure
This leads to inconsistent customer experience, lower conversion rates, and longer training times.
Opportunity: Create a system that helps staff learn faster, recall instantly, and sell confidently.
KEY PROBLEMS
Information Overload
Too many perfumes, too much detail, no structure.
Poor Recall During Sales
Staff may learn initially, but cannot retrieve info quickly in real scenarios.
Inconsistent Sales Pitch
Each staff explains differently, leading to a complete lack of standardization.
Lack of Contextual Learning
Learning is not structurally tied to Category (Fresh, Woody, etc.), Use case (Day/Night), or Customer preference.
Training Dependency
Heavy reliance on senior staff and manual training sessions creates bottlenecks.
CATALOGUE WITH LOGIN
Login
Login (Invalid)
CATALOGUE WITHOUT LOGIN
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1
Open to everyone
No login needed. Anyone on the floor can browse the full collection straight away.
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2
Everything on one page
Image, mall and airport pricing, and classification sit together, so there's no hunting.
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3
Personality at a glance
Sillage, projection and longevity bars turn jargon into something you can read in a second.
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4
Test yourself
A quick quiz after each product turns browsing into learning.
CATALOGUE CATEGORY SWITCH
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1
Two ranges, one switch
The toggle at the top flips between Signature and the premium Cosmopolitan range without leaving the catalogue.
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2
Light vs dark
Signature stays light and fresh; Cosmopolitan turns dark, so staff always know which range they're in.
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3
Same layout, new lineup
Search, filters and cards stay put, so nothing has to be relearned.
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4
Straight into detail
"Learn Now" opens the same product page, styled for the premium range.
PRODUCT CATALOGUE AT A GLANCE
INFORMATION ARCHITECTURE
Two distinct user journeys were planned for the catalogue experience:
UX BREAKDOWN
Search + Toggle
Search-first, for quick recall during live selling.
The Cosmo toggle switches ranges without leaving the page.
Quick Filters
Fresh, Floral and Woody chips narrow the list in one tap.
They match the families staff already use with customers.
Card-Based Layout
Image plus key tags (notes, gender, usage) on every card.
Staff can spot a perfume in seconds without reading everything.
Action-Oriented CTA
"Learn Now" sits right under the name.
One tap takes you from browsing to learning.
Name + Category
Perfume name with its family right below.
Reinforces the mental map of the range.
Large Visual
A big product shot with its key notes around it.
Helps staff recall the scent quickly.
Side-by-Side Pricing
Mall and airport prices, in 50ml and 100ml.
No need to check a separate price list.
Classification
Unisex and Day/Night shown as simple icons.
Answers "who and when" in a glance.
3 Simple Metrics
Sillage, projection and longevity as filled bars.
Instant comprehension without reading.
Micro-copy
A short line under each bar explains the term.
No perfumery jargon to decode.
Pitch-Ready Description
A short story staff can retell on the floor.
Direct support for selling.
Test Yourself
A clear CTA closes every product page.
Turns reading into practice.
Stays in Context
The quiz keeps the product header on top.
Staff always know which perfume they're being tested on.
One Question per Card
Each question sits in its own card.
Easy to scan and answer on a phone.
Tap-to-Tick Answers
Large checkbox rows, easy to hit on the floor.
Answers tick in orange for instant feedback.
Covers the Essentials
Questions mirror the product page: category, personality, sillage.
Reinforces exactly what was just learned.
OUTCOMES
Store Scale
Scaled to 74 retail stores across India, making it one of MYOP's most widely adopted internal tools since launch.
Structured Reference
Replaced an informal WhatsApp-based reference system — giving 100–300 sales staff a structured, always-accessible product knowledge tool for the first time.
Staff Adoption
Received positive feedback from staff and store managers, particularly around ease of use during live customer interactions.
Self-Serve Training
Reduced dependency on senior staff for on-floor training by giving new joiners a self-serve learning tool they could reference independently.